Prime NYC is a dynamic boutique real estate agency with a marketing division solely focused on apartment rentals and sales. Our marketing team handles each listing with care, ensures that all designs are sharp, and that the distribution of marketing collateral is effective.


Prime’s dynamic perspectives on property paired with our unrivaled service, helps lock in your ideal apartment faster than the competition. Prime understands the value in the human connection. We are always managing relationships, and looking for new client opportunities wherever we go. We provide comprehensive residential marketing services for developments approaching initial lease-up. We maximize value by customizing maintenance-leasing programs. Our partnerships with real estate developers allow for customized client plans to optimize investment returns. Prime supplies a seamless process, from conception to execution, based on the individual’s demand, situation and goal.


Prime's ability to anticipate pricing trends lets us effectively appraise units with precision. Our meticulously thought out projections always aim to achieve the highest price per square foot while securing maximum profits on schedule. We incorporate a property’s focal design elements, amenities and locale to coincide with the leasing and sales process.


  • Bring value-add to the project using the most innovative techniques, programs and strategies.
  • Deliver complementary sales offices, marketing materials, websites, and smart strategy to attract the target market.
  • Expedite the leasing process beginning with easy-to-use registration kiosks linked directly to an agent’s Ipad, for a personalized search based on prospective client criteria.
  • Continue streamlining with an insider one-stop leasing-shop for processing applications, qualifying renters, and finally; outputting all necessary paperwork.
  • From our backend, we track real time data; demographics, origin of the lead, income, etc., effectively centralizing your bookkeeping needs.
  • By utilizing aspects such as like Facebook, Twitter and blogging, we minimize unnecessary expenses such as sparing the client from excessive marketing costs and adhering to budget guidelines.
  • We utilize these virtually cost-free social media outlets providing maximum exposure at minimal costs. This allows for constant communication and continual updates through social platforms.
  • Our deep and user-friendly site,, provides online resources for limitless properties in and around New York. We also provide vital placement on heavy-traffic sites such as the NY Times, Streeteasy, Zillow and OLR for maximum exposure.